Rory Wyatt

Rory Wyatt stands as a prominent figure in New Zealand's digital marketing landscape, serving as the Owner and Director of Naked Marketing, a results-driven marketing agency based in Auckland. With the MCIM (Member of the Chartered Institute of Marketing) designation, Wyatt brings over 20 years of comprehensive business experience to his role, with a particular focus on business development and marketing strategy. His extensive background spans diverse sectors and geographical markets, beginning with his early career in South Africa where he held various leadership positions including Marketing Director at companies such as Dalmor & Associates and senior consulting roles at VoyagerNetz ARM and Prosperitas. Following his relocation to New Zealand, he continued building expertise through roles at the Marketing Association as Director of Learning and Development and at Engaging Partners as Client Services Director.

The entrepreneurial opportunity that emerged during the COVID-19 pandemic led to the creation of Naked Marketing in March 2021, which Wyatt co-founded with creative director Tash Gate. Their partnership combines Wyatt's strategic marketing expertise with Gate's design and creative capabilities, creating a comprehensive service offering that includes SEO, paid media management, social media marketing, website design and development, and content creation. The agency operates with a philosophy of becoming "an extension of your team," focusing on understanding the 'why' and 'how' behind each client's business to deliver maximum market impact. This approach has earned the company recognition and a growing client base across Auckland and beyond, with testimonials highlighting their professionalism, results-driven methodology, and genuine partnership approach.

Beyond his primary business role, Wyatt maintains an active presence in New Zealand's business community through his position as an Executive Board Member of the Hong Kong New Zealand Business Association (HKNZBA) since March 2023. His personal philosophy, inspired by Richard Branson's quote "You don't learn to walk by following rules. You learn by doing, and by falling over," reflects his hands-on approach to business and willingness to embrace challenges as learning opportunities. Outside of his professional endeavors, Wyatt maintains an active lifestyle that includes sailing, hiking, mountain biking, enduro motorbikes, camping, kayaking, and fishing, while prioritizing time with his family.